For this second volume of 2022 of the New Concept Report, we have been hard at work uncovering the latest brands entering the market and for this volume, a tremendous 86 new franchise brands across 23 industries.
Interestingly, there are a good number of well-connected brands entering the market with 45 of the 86 identified emerging brands having at least one affiliated service company to support the franchise system. 16 brands are affiliated with existing franchise brands through their parent company. International entrants are still going strong in this volume with 7 international brands entering the US franchising market.
Some brand highlights:
The Yellow Chilli brand is owned by popular Indian chef and TV personality Sanjeev Kapoor through his parent company – SK Restaurants. In addition to the Yellow Chilli, SK Restaurants also owns and franchises popular Indian restaurant brands like Ninja! Hong Kong, Sura Vie, Khazana, India Green and Grain of Salt. The first Yellow Chilli location was opened in 2001, and presently there are around 80 outlets open and under development across India and other foreign markets like Dubai and Canada.
Beefaroo is a fast-casual/quick-service restaurant serving burgers, freshly cooked roast beef sandwiches, milkshakes, fries, and salads. Their parent company Next Brands Development has a portfolio that includes Installed Right, Penguin Point Burgers, and Fresh Healthy Café (franchisee).
Bosch Auto Service Shop is the first foray into franchising in the US for one of the largest suppliers of technology and services, Robert Bosch GmbH. The brand’s locations provide on-vehicle service, diagnosis and repair services. Robert Bosch GmbH is also the indirect parent company of Bosch Automotive Technical. Service (Beijing) which offers franchises and has been operating Bosch shops in China since 2014. There are more than 515 franchised Bosch shops in China.
Bubbles is a full-service hair salon specializing in color treatments and haircuts. Wholly owned subsidiary of HC Salon Holdings which also operates 491 Hair Cuttery salons. After filing for bankruptcy protection during the shutdowns due to COVID, HC Salon is back to offering the Bubbles brand of hair salons with 15 currently operating, mostly in the DC/VA area.
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