FRANdata has been called franchise investigators– pulling together hundreds of different pieces of information to create a full playbook on a franchisee. FRANdata’s franchise playbooks provide a deeper level of intelligence on franchisees than what is found in the usual sources like a franchise disclosure document. FRANdata’s franchisee contacts playbooks enable:

• Precision Targeting: Our franchisee playbooks enable suppliers to precisely target and connect with Multi-Unit Operators, ensuring that your marketing efforts are directed toward the most receptive audiences.
• Actionable Insights: Each playbook contains actionable insights that go beyond standard data, allowing you to not just reach but effectively engage and persuade franchisees by addressing their specific operational needs.
• In-Depth Intelligence: We provide sn unprecedented level of information than what is typically available in franchise disclosure documents, offering a thorough understanding of a franchisee’s business operations, challenges, and opportunities.
• Efficiency in Sales and Marketing: By equipping you with detailed, relevant information, our playbooks save you time and effort in gathering data, allowing you to focus more on selling your solution and less on searching for information.
• Competitive Advantage: Often touted as our client’s “secret weapon,” We arm our clients with superior knowledge and understanding of target franchisees. You are better positioned to develop tailored strategies that outperform generic sales approaches, giving you a competitive edge in the franchising market.

Why FRANdata?

We are not a “big-data” farm, we are a market research company. We don’t deal with massive amounts of generic data. Every piece of information passes through a FRANdata analyst who is able to uncover nuances that software just can’t detect. FRANdata understands the multitude of interconnections associated with franchise ownership and when you work with us so will you.